Both WD-40 and ChatGPT require minimal marketing effort, as consumers are inherently drawn to their product evolution. A Quick Thought of brand and products. welcome to subscribe to my weekly strategic ideas on designs, tech, and more.

Interesting Link between WD-40 and ChatGPT

Upon moving, I procured a selection of everyday tools to embark on the interior space’s remodeling and renovation. Among these, there’s a petite tool that particularly captivates a cleaning and repair enthusiast like me: the WD-40 lubricant, cleaner, and rust remover (not intending to advertise, even though many may already be acquainted with it). Its brand ethos resonates with me deeply: “If you can repair it, don’t replace it.” A quintessential emblem of the sustainable development era.

As I employed it to banish rust from a garden shovel and adhesive residue from a wall, it struck me that in the realm of rust removal, WD-40 stands akin to ChatGPT – one serving as a Life Hacker, the other as a Work Hacker. This contemplation led me to delve into the product’s narrative, discovering a truly enchanting tale. Initially conceived as a water and rust preventive oil, its users eventually unearthed a myriad of other applications – igniting fires, lubrication, cleansing, electrical conduction, and even cockroach extermination.

WD-40 evokes a parallel with ChatGPT – both renowned products, devoid of extravagant brand packaging and exorbitant marketing expenses. Much like a Swiss army knife, each boasts diversification and multi-industry penetration attributes. Their distinctions, however, are stark: one encompasses tangible life products, while the other embodies virtual intelligent computing.

Mutual Strategy Warrants Contemplation

First and foremost, the shared strategy involves unwavering experimentation to attain a flawless formula. The designation of WD40 (“Water Displacement, 40th formula”) succinctly encapsulates the iterative journey to its 40th distinct formulation. Similarly, ChatGPT’s evolution spanned GPT-1, GPT-2, and GPT-3 data training phases. The parameters of each successive GPT model generation surged, culminating in ChatGPT’s extraordinary achievement of garnering over 1 million registered users within merely five days.

Secondly, akin to WD40’s lack of patent application to preserve its enigmatic formula and fuel user curiosity for diverse product applications, ChatGPT remains open for developers to employ its API interface for various uses. However, it operates akin to a “blind box.” Apart from contributing data for usage, discerning its “source recipe” remains elusive.

Thirdly, the ethos of sustainability permeates both product and community advancement. This year, WD40 initiated the environmental advocacy of “If you can repair it, don’t replace it,” fusing the principles of maintenance and environmental care into every facet of life. Similarly, ChatGPT’s active involvement in sustainable domains like smart energy management and visible environmental impact assessment reflects its rapid commitment to these causes.

Lastly, professional-grade products have become integral to public usage. WD40 has successfully introduced military and aerospace products to a broader audience, while ChatGPT has significantly lowered the barrier to entry for artificial intelligence. It adeptly handles historical inquiries, crafts narratives, and even generates business plans and industry analyses, contributing to the widespread utilization of AI.

These two universal products require minimal marketing effort, as consumers are inherently drawn to their product evolution. User identity imbues the product with a soul already.