
Hello, I’m Yu.
A strategy aficionado and the creative mind behind this site. Picture me as a strategic maverick, brimming with unconventional ideas and a staunch advocate for “design with purpose” and “design for good.” My academic journey took me from auditing in my undergrad to mastering the art of “Design Management.”
My professional odyssey spans across the vibrant design landscapes of Shanghai, New York, and Berlin. These experiences have enriched me with a profound understanding of the intricate dance between Eastern and Western thought, the creative economy, and the nuances of design strategy.
Beyond the world of design, I delve into the realms of psychology, consciousness, and spirituality. My current passions? The graceful art of calligraphy and the exhilarating rush of running. I’ve always dreamt of monetizing my hobbies, and lo and behold, writing emerged as a delightful avenue that not only influences others but also brings in income.
This website is a tapestry of my insights. It’s where I share my academic and life experiences, entrepreneurial ventures, analyses of inspiring design cases, and musings on the future world and ancient cultures. My goal? To offer you a sprinkle of help and a burst of inspiration.
In 2020, I embarked on a new adventure, founding www.ruo.group, a TBLD-driven organization that consults and creates unique brands and products. Here, we specialize in offering top-notch “brand design and exhibition design” strategies and management. And there’s more – I curate a weekly Newsletter, which you can subscribe to on my LinkedIn page. I’ll also share select updates right here.
Thank you for stopping by! Enjoy your time exploring my different world of ideas and inspiration!
